Browns Fashion - Erdem

As VM & Display Director at Browns Fashion, I was responsible for translating Erdem Moralıoğlu’s Autumn/Winter 2015 runway show into a series of immersive window displays on South Molton Street for fashion week. Entrusted with interpreting the show’s aesthetic, I recreated its atmosphere across the store windows, showcasing the collection through a theatrical visual narrative. I collaborated with designers, artists, and specialist suppliers, sourcing furniture from The Old Cinema and ageing wallpapers to achieve an authentic, time-worn effect that reflected the mood of the runway presentation. The installation extended the runway concept into the retail environment, bringing the collection to life for the street audience.