Browns Fashion - Storybook

As VM & Display Director at Browns Fashion, I created the Storybook window concept, where the menswear window acted as the narrator introducing a series of classic tales. Windows featured adaptations of stories such as Rumpelstiltskin, Snow White, and The Wizard of Oz, reinterpreted to enhance the fashion and create a playful narrative across the storefront. The experience continued in-store, inspired by the gold thread from Rumpelstiltskin, with gold leaf cladding and elaborate panelling bringing the story to life inside the space.